Understanding my clients’ relationship with exercise is of importance. Exercise plays a crucial role in promoting wellbeing, but when it comes to weight loss, it can sometimes present challenges. While exercise can boost willpower and benefit some individuals, it may have the opposite effect on others. This phenomenon, known as licensing, occurs when individuals justify certain behaviours as a result of engaging in a specific action.
Exercise is often a common platform for licensing. Individuals who are overweight may find exercise difficult and unenjoyable. Consequently, after completing an exercise session, they tend to feel the need to reward themselves. Believing that an intense workout has burned a significant number of calories, they are more likely to consume more calories compared to if they had burned fewer during the exercise session.
To shed light on this subject, let’s delve into a study that sheds light on the impact of perceived calorie burn on subsequent behaviour. In the study, two groups were unknowingly subjected to a test. While both groups exercised on stationary bikes calibrated to burn 120 calories, one group was led to believe they had burned only 50 calories, while the other group believed they had burned 265 calories.
The outcome was surprising.
The group that thought they had burned 265 calories ended up consuming more chocolate chip cookies than the group who believed they had burned 50 calories. This illustrates the influence of perceived calorie burn on subsequent food choices.
I view exercise as an ideal complement to a well-balanced diet. While it can undoubtedly contribute to an increased metabolism, our primary focus remains on ensuring clients understand how to accelerate their metabolism and adopt a healthy, enjoyable diet (with food they love) that helps them achieve their desired results.
To further explore the study mentioned, click on the following link:
Remember, when it comes to weight loss, exercise is just one piece of the puzzle. By prioritizing a sustainable diet and empowering our clients with the knowledge of how to fuel their bodies effectively, we guide them towards long-term success.